Dear Ladies and Gentlemen!
JSC "Nurbank" announces the holding of an open tender for the procurement of services for placing advertising and informational materials on the Internet about deposits and loans for individuals and invites potential suppliers to participate in the tender.
Tender Type: open
Start of bidding: at 2:30 PM on "01" February 2024
Proposal submission: by 10:00 AM on "30" January 2024 at: Almaty, Abai Ave, Building 10 "B", Room 204 (Office).
LOT LIST:
Lot 1 - placement on the Internet (Google, Yandex, social networks Facebook and Instagram) of advertising and informational materials about deposits for individuals aimed at ensuring targeted user actions on the website nurbank.kz in the individual deposits sections.
KPI: targeted actions on the website nurbank.kz obtained from transitions from advertising and informational materials about deposits for individuals placed on the Internet - clicks on "Apply", "Download the Nur24.kz app", "Visit a bank branch", "Send", "Submit Application", "2552" buttons.
Period: February - December 2024 inclusive.
Budget for the entire period: 25,000,000 tenge
Geography: Republic of Kazakhstan
Target audience: 25+, men and women with medium incomes, in need of money.
Objectives: attract users to click on deposit ads for individuals on the website nurbank.kz to perform a targeted action, increase brand awareness.
Tools: search and contextual advertising on the Internet, social networks.
Advertising and informational materials (banners) are provided by JSC "Nurbank".
Lot 2 - placement on the Internet (Google, Yandex, social networks Facebook and Instagram) of advertising and informational materials about loans for individuals aimed at ensuring applications for credit consultations on the website nurbank.kz.
Procurement Description:
KPI: 80,000 applications for credit consultations submitted on the website nurbank.kz obtained from transitions from advertising and informational materials about loans for individuals, placed on the Internet.
Budget: budget is formed based on the forecasted cost of one submitted credit consultation application.
Advertised product: loans for individuals (collateralized, non-collateralized loan, refinancing).
Target audience: 25+, men and women with medium incomes, in need of money, individual entrepreneurs.
Period: March - December 2024 inclusive.
Geography: Republic of Kazakhstan
Objectives: attract users to click on ads on the website nurbank.kz to fill and submit a credit consultation application, increase brand awareness.
Tools: search and contextual advertising on the Internet, social networks.
Advertising and informational materials (banners) are provided by JSC "Nurbank".
Mandatory payment conditions for both Lots:
The supplier's commission is paid as follows:
1) When KPI is achieved 100%, the supplier is paid 100% of the cost of advertising services on the Internet.
2) When KPI is achieved from 85% to 99%, the supplier is paid 85% of the cost of advertising services on the Internet.
3) When KPI is achieved from 50% to 84%, the supplier is paid 40% of the cost of advertising services on the Internet.
4) When KPI is less than 50%, the cost of advertising services on the Internet is not paid.
Payment terms: monthly post-payment for services provided for the reporting period (month) after the Parties sign the Act of performed work (provided services) for the reporting period.
The recalculation of service costs in case of unachieved KPI occurs at the end of the entire advertising campaign. If the service provider's costs, with regard to the percent difference based on unachieved KPI, turns out to be less than the amount paid by the Bank by the time of final settlement, the provider must return the recalculated refund amount to the Bank within 10 (ten) calendar days from the signing of the Act of performed work (provided services).
Main requirements for suppliers
1. The supplier must be a legal entity/individual entrepreneur.
2. Have the necessary financial, material, and human resources to fulfill obligations under the contract.
3. Be solvent, not subject to liquidation, and not have any seized property, nor should the supplier's financial and economic activities be suspended by the law of the Republic of Kazakhstan.
4. Lack of overdue tax debts by the supplier and its first manager/founder at the time of the tender.
5. No significant claims from JSC "Nurbank" on previously concluded contracts.
6. The supplier must be registered in the Republic of Kazakhstan.
7. Supplier's agreement for settlement via a bank account opened with JSC "Nurbank".
8. Experience in placing advertising and informational materials on the Internet with KPI in the form of processed applications on the customer's internet resources (lead generation) for at least 3 years.
9. Availability of certified employees with Google, Yandex certificates.
Evaluation criteria for tender applications for both Lots:
1. Lot 1: cost of 1 loan consultation application including supplier's remuneration and VAT or excluding VAT for non-VAT liable suppliers, submitted on the website nurbank.kz, obtained from transitions from advertising material on loans for individuals, placed on the Internet (Google, Yandex, social networks Facebook and Instagram).
Lot 2: cost of 1 targeted action including supplier's remuneration and VAT or excluding VAT for non-VAT liable suppliers, obtained on the website nurbank.kz in the individual deposits sections, obtained from transitions from advertising material on deposits for individuals, placed on the Internet (Google, Yandex, social networks Facebook and Instagram).
2. The supplier must be a legal entity/individual entrepreneur.
3. Have professional competence and work experience, as well as the necessary financial, material, and human resources to fulfill obligations under the contract.
4. Be solvent, not subject to liquidation, and not have any seized property, nor should the supplier's financial and economic activities be suspended by the law of the Republic of Kazakhstan.
5. No significant claims from JSC "Nurbank" on previously concluded contracts.
6. The supplier must be registered in the Republic of Kazakhstan.
7. Supplier's agreement for settlement via a bank account opened with JSC "Nurbank".
8. Positive experience in conducting Internet advertising campaigns with thank-you letters from organizations, or positive cooperation experience with JSC "Nurbank".
9. Experience in placing advertising and informational materials on the Internet with KPI in the form of processed applications on the customer's internet resources (lead generation).
10. The potential supplier bears all costs related to the preparation and submission of its tender application, and JSC "Nurbank" and the tender commission do not take responsibility for these costs, regardless of the conduct and results of the tender.
11. Payment terms:
Monthly post-payment for services provided for the reporting period (month) after the Parties sign the Act of performed work (provided services) for the reporting period.
To participate in the tender, the following documents must be provided:
Legal documentation:
1) application for participation in the tender in the prescribed form, according to Appendix 1 to this letter in Kazakh/Russian languages;
2) copies of the founding documents, certificate of registration/re-registration of a legal entity (Articles of Association, certificate of registration for value-added tax);
3) copy of the identity document of the authorized person - representative of the supplier;
4) proxy from the supplier to the authorized person for participation in the Tender;
5) decision of the authorized body of the legal entity on the election (appointment) of the executive body (manager), a notarized copy of the document.
Financial documentation:
1) price offers;
2) original certificate from the servicing bank confirming the applicant's bank details and absence of overdue debts to the bank;
3) copies of financial statements for legal entities for one year, certified by the seal of the legal entity;
4) original statement from the Tax Committee at the place of registration of the supplier or electronic extract on the presence/absence of tax debts;
5) copies of recommendations and reviews from legal entities/individual entrepreneurs, previously cooperating with the supplier, containing evaluations and characteristics of the cooperation experience including timeliness, completeness of obligations fulfillment, etc. (if available);
6) copies of Corporate Income Tax Declarations for the 2 (two) years preceding the Tender. If there are losses in the tax accounting for the previous two years, the participant must provide justification for the price of the offered goods/services (in procurement of goods/works/services that subsequently become the subject of an international business operation);
7) confirmation of the agreement to settle through a bank account opened in JSC "Nurbank".
The potential Supplier bears all costs related to the preparation and submission of its tender application, and the Bank and the tender commission do not take responsibility for these costs, regardless of the conduct and results of the tender.
On our part, we note that JSC "Nurbank" has the right to cancel or postpone the tender by written notification of potential suppliers who submitted tender applications, about the cancellation of the tender or the postponement with the indication of the new date of conduct.
The potential supplier has the right to change or withdraw its application before the final deadline for submission of tender applications.
The tender will be held with the participation of an authorized representative of the potential service supplier or without such, if the authorized person does not participate in the tender.
The final deadline for submitting tender documentation is 10:00 AM "30" January 2024. Documents are submitted in a sealed envelope (with contact details indicated on the envelope) to the Bank's office at the address: Almaty, Abai Ave, Building 10 "B", Room 204.
Tender date: "01" February 2024 at 2:30 PM.
For inquiries regarding the compilation of legal and financial documentation packages, contact Rustemova Амина by phone: +7 (727) 250 00 00 ext. 5774, arustemova@nurbank.kz
For questions related to price offers and other issues, contact Ankudinova Natalia by phone: 8 (727) 2 599-710 ext. 5840, mobile +7 701 224 28 95, nankudinova@nurbank.kz