Procurement of Advertising Services

Procurement of Advertising Services

Type of tender:
open
Date of event:
08.05.2025
Tender Start:
14:30
End of Trading:
16:30
10V Abay Ave., Almaty
Floor 3, office 310
22.04.2025

Collection of Packages and Offers

Term until:
04/11/2025
Time Until:
12:00
Address:
Aby avenue 10B, office 204, administration

Acquisition of online advertising and informational services for personal loans (unsecured and secured loans, refinancing of secured and unsecured loans) to ensure credit consultation requests on the internet resource nurbank.kz via the following links:

Unsecured Loans

/ru/person/credits/collateral-loan/#

/kz/person/credits/collateral-loan/#

Secured Loans

/ru/person/credits/unsecured-loan/#

/kz/person/credits/unsecured-loan/#

Refinancing of Unsecured Loans

/ru/person/credits/external-refinancing/#

/kz/person/credits/external-refinancing/#

Refinancing of Secured Loans

/ru/person/credits/external-refinancing-collateralised-loans/#

/kz/person/credits/external-refinancing-collateralised-loans/

KPI: credit consultation requests made by potential borrowers on the internet resource nurbank.kz, obtained from transitions from advertising and informational materials on personal loans, including refinancing.

KPI: number of requests

Period: July – December 2025 inclusive (6 months)

Budget: 28,000,000 KZT, including agency fee with VAT, if the provider is a VAT payer

Geography: Republic of Kazakhstan

Target Audience: men and women, 25–55 years old, in need of money

Tools: search and contextual advertising in Google and Yandex, META, TikTok

Criteria for Evaluating Tender Applications
  1. Cost of one application for a consultation submitted on the nurbank.kz website, taking into account the supplier's fee and VAT or excluding VAT for non-VAT-paying suppliers, obtained from transitions from advertising and informational materials on loans for individuals (unsecured and secured loans, refinancing of secured and unsecured loans) placed on the Internet.
  2. The supplier must be a legal entity/individual entrepreneur.
  3. The supplier must have professional competence and work experience, possess the necessary financial, material, and labor resources to fulfill obligations in accordance with the contract.
  4. The supplier must be solvent, not subject to liquidation, have no seizure imposed on their assets, and their financial and economic activities should not be suspended in accordance with the legislation of the Republic of Kazakhstan.
  5. No claims from JSC "Nurbank" on previously concluded contracts.
  6. The supplier must be registered in the Republic of Kazakhstan.
  7. The supplier's consent to settle accounts under the Contract through a bank account opened with JSC "Nurbank".
  8. Positive experience in conducting Internet advertising campaigns with the provision of letters of appreciation from organizations or positive cooperation experience with JSC "Nurbank".
  9. Experience in placing advertising and informational materials on the Internet with KPI in the form of completed applications on the customer's internet resource for at least 3 years.
  10. The potential supplier bears all expenses related to the preparation and submission of their tender application, and JSC "Nurbank" and the tender commission are not liable for these expenses, regardless of the nature and results of the tender.

 

 

Requirements for potential service providers for tender admission

The supplier's commission is paid in the following order:

1) Upon achieving 100% KPI, the supplier is paid 100% of the cost of online advertising services.

2) Upon achieving KPI from 85% to 99%, the supplier is paid 85% of the cost of online advertising services.

3) Upon achieving KPI from 50% to 84%, the supplier is paid 40% of the cost of online advertising services.

4) If less than 50% KPI is achieved, the cost of online advertising services is not paid.

Payment terms: monthly post-payment based on the actual services rendered for the reporting period (month) after the Act of services rendered is signed by the Parties for the reporting period.

The recalculation of service costs in case of not achieving KPI occurs after the completion of the entire advertising campaign period. If the supplier's service cost, considering the percentage gradation due to non-fulfillment of KPI, is less than the cost paid by the Bank at the final settlement, the supplier is obligated to refund the recalculated amount to the Bank within 10 (ten) calendar days from the moment the Act of services rendered is signed.

Required set of documents for tender participation

Legal Documentation

1) an application for participation in the tender in the prescribed form, according to Appendix 1 to this letter in Kazakh/Russian languages;

2) copies of the founding documents, certificate of registration/re-registration of the legal entity (Charter, certificate of VAT registration);

3) a copy of the document identifying the authorized representative of the supplier;

4) a power of attorney from the supplier to the authorized person for participation in the Tender;

5) a decision of the authorized body of the legal entity on the election (appointment) of the executive body (head).

6) copies of the charter, power of attorney, order on the appointment of the first leader, decision on the establishment of LLP, LLP protocols;

Financial Documentation

1) price proposals;

2) an original certificate from the servicing bank confirming the applicant's bank details and the absence of overdue debts to the bank;

3) copies of financial statements for legal entities for one year, certified with the legal entity's seal;

4) an original certificate from the Tax Committee at the supplier's place of registration or an electronic extract on the presence/absence of tax liabilities;

5) copies of recommendations and reviews from legal entities/individual entrepreneurs who have previously cooperated with the supplier, containing assessments and characteristics of the cooperation experience, including timeliness, completeness of obligations, and more (if available);

6) copies of Corporate Income Tax Declarations for the 2 (two) years preceding the Tender. If there are tax losses for the preceding two years, the participant must provide a rationale for the price of the proposed goods/services (for procurement of goods/works/services that are later subject to international business operations);

7) confirmation of the consent to make mutual settlements under the Agreement through a bank account opened in JSC "Nurbank";

The prospective supplier bears all expenses related to the preparation and submission of their tender application, and the Bank and the tender committee are not responsible and bear no obligations for these expenses, regardless of the nature of the tender conduct and results.

JSC "Nurbank" has the right to cancel or postpone the tender by providing written notice to prospective suppliers who have submitted tender applications, about the cancellation or postponement of the tender, indicating the new date of the tender.

The prospective supplier has the right to modify or withdraw their application before the final deadline for submitting tender applications.

The tender will be conducted with the participation of an authorized representative of the prospective service provider or without one if the authorized representative will not participate in the tender.

The deadline for submitting tender documents is by 10:00 AM on May 6, 2025. Documents must be submitted in a sealed envelope (with contact details indicated on the envelope) to the bank's office located at: Almaty, Abay Ave. 10 'V', office 204.

Envelope opening date: 2:30 PM on May 8, 2025.

For inquiries regarding the preparation of legal and financial documentation packages, please contact Vladimir Morozov at: +7 (727) 250 00 00, ext. 5385, vmorozov@nurbank.kz

For inquiries related to pricing offers and other matters, please contact Natalya Ankudinova at: 8 (727) 2 599-710 ext. 5840, mobile +7 701 224 28 95, nankudinova@nurbank.kz

Technical Specification

Participants' Application