In a relatively short period on the market (established in March 2020), Kiwistyle has managed to establish contacts with major Kazakhstani representatives in the Horeca sector (Hotel, Restaurant, Catering/Cafe). They have also worked with gas station chains, emergency services, and even fulfilled a contract to create interior items for a yacht located in the Principality of Monaco and chartering in the Caribbean, Greece, France, and Italy.
The success of Kiwistyle is a result of a dream, an excellent business strategy, and support from the state and the banking sector. Moreover, it is an example of how, for a true businessperson, or rather a true businesswoman like Anaa Sexenbayeva, the head of Kiwistyle, there are no unsolvable tasks. Her business started during a particularly challenging time—the coronavirus pandemic. However, the lockdown did not hinder development; on the contrary, Anaa saw it as a great business opportunity.
An interesting twist of fate—in March 2020, Anaa Sexenbayeva received approval for a loan to purchase equipment and raw materials. Almost immediately, the country went into lockdown. These were truly "dark" days for businesses, with even strong players struggling, let alone those just starting their journey. Yet Kiwistyle managed not only to start, but initially create and then preserve jobs, while also increasing production volumes, all while diligently fulfilling its credit obligations.
Kiwistyle managed to stabilize and expand. They also took advantage of the 'Nur-Senim' credit program from Nurbank, which helped them acquire commercial real estate for a workshop and showroom. Ana is confident that this was the most beneficial investment, as the monthly payment for the concessional loan developed by Nurbank under the state program 'National Project for Entrepreneurship Development for 2021–2025' is approximately the same amount they were paying for rental space. Ana has big plans and intends to continue working with Nurbank. There are ideas to expand the team, open branches throughout the country, and open stores there as well. In general, the plans and the importance of cooperation with a stable financial institution like Nurbank are discussed in a conversation with Anaa Sexenbayeva, founder of Kiwistyle.