The bank is strengthening its position in the payment and international transfer market. Plans include digital transformation, service expansion, and transition to a universal banking model.
Nurbank has reinforced its position in the cross-border payment market and has become one of the leaders by volume of international transfers. This was reported by the bank’s shareholder Eldar Sarsenov, noting that today the financial organization offers one of the most extensive and technologically advanced payment service lines in Kazakhstan, according to Finratings.kz.
According to Sarsenov, Nurbank traditionally worked with corporate clients, with large businesses forming the core of its portfolio for many years. However, in recent years, the bank has been transitioning to a universal model, expanding offerings for both individuals and SMEs. This diversification, according to him, is one of the reasons for the increase in activity in international transfers.
In the cross-border operations segment, the bank strengthens its position due to several factors: updated payment processing technologies, expansion of partner networks, improved tariff lineup, and reduced transaction times.
Clients note the convenience of Nurbank’s mobile services, which, according to Sarsenov, also directly influences the growth of operations abroad.
Discussing the updated development strategy, the shareholder highlighted extensive digital transformation. Nurbank's main focus is on moving the broadest possible range of services online.
In the coming years, the bank aims to:
improve the mobile application and expand transfer functionality
increase the speed and accessibility of international payments
develop services for digital asset management
implement remote service tools for corporate clients
create a convenient ecosystem where most operations occur without visiting branches
Sarsenov emphasized that the demand for online services continues to grow, and digital transformation is becoming a key driver of competitiveness in Kazakhstan's financial market. According to him, the strategy aims to provide clients with the simplest, fastest, and most reliable services, competing with large fintech company products.
Thus, Nurbank’s positions in international transfers and transition to a universal service model form a basis for further growth. The new digitalization strategy is expected to strengthen the bank's presence in the retail segment and expand its share in the payment services market.