Dear Ladies and Gentlemen!
JSC "Nurbank" announces an open tender for the acquisition of services for the placement on the Internet of advertising and informational materials about secured loans for individuals to ensure applications for credit consultations on the internet resource nurbank.kz and invites potential suppliers to participate in the tender.
Tender Type: open
Commerce Start Time: at 14:30 on "August 10," 2023
Proposal Submission Deadline: until 10:00 on "August 08," 2023, at the address: 10 Abay Ave., Office 204, Almaty.
LOT LIST:
Lot 1 - placement of advertising and informational materials about secured loans for individuals in the Internet to ensure applications for credit consultations on the internet resource nurbank.kz.
Procurement Description:
KPI: 15,000 applications for credit consultations, submitted via the internet resource nurbank.kz, deriving from transitions from advertising and informational materials about secured loans placed on the Internet.
Advertised Product: secured loan for individuals
Target Audience: 25+, men and women with average income, in need of funds, individual entrepreneurs.
Period: September 15 - December 30, 2023 inclusive.
Geography: Republic of Kazakhstan
Objectives: attract users to follow the advertisement to the internet resource nurbank.kz for filling and submitting applications for credit consultations and enhancing brand awareness.
Tools: online search and contextual ads, social media.
Advertising and informational materials (banners) are provided by JSC "Nurbank".
Main Supplier Requirements
1. Supplier must be a legal entity/individual entrepreneur.
2. Possess the necessary financial, material, and human resources for the fulfillment of obligations per the contract.
3. Be solvent, not subject to liquidation, have no seizure on assets, and not have its financial activities suspended as per the legislation of the Republic of Kazakhstan.
4. No outstanding tax debts at the time of the tender for the supplier and its first leader/founder.
5. No significant claims from JSC "Nurbank" under previously concluded contracts.
6. Supplier must be registered in the Republic of Kazakhstan.
7. Supplier's consent to settle payments through a bank account opened with JSC "Nurbank".
8. An experience of at least 3 years in placing online advertising materials with KPI as applications on client resources (lead generation).
9. Presence of certified employees with Google, Yandex certificates.
Tender Application Evaluation Criteria:
1. Cost per application for credit consultation including supplier's reward and VAT, or excluding VAT for VAT non-payers, submitted on the internet resource nurbank.kz, derived from transition from online advertising materials about secured personal loans.
2. Supplier must be a legal entity/individual entrepreneur.
3. Have professional competence and experience, possess the necessary financial, material, and human resources for fulfilling obligations according to the contract.
4. Be solvent, not subject to liquidation, have no seizure on assets, nor have its financial activities suspended in accordance with the legislation of the Republic of Kazakhstan.
5. No claims from JSC "Nurbank" under previously concluded contracts.
6. Supplier must be registered in the Republic of Kazakhstan.
7. Supplier's consent to settle payments through an account opened with JSC "Nurbank".
8. Positive experience in conducting internet advertising campaigns with appreciation letters from organizations or positive collaboration experience with JSC "Nurbank".
9. Experience in placing advertising materials online with KPI as completed applications on client's internet resources (lead generation).
10. Potential supplier bears all expenses related to preparing and submitting the tender application, and JSC "Nurbank" and the tender commission bear no responsibility for these expenses irrespective of how the tender is conducted or its results.
11. Payment terms:
Monthly post-payment based on actual services rendered for the reporting period (month) after signing by both parties the Act of Completed Works for the reporting period.
Mandatory payment conditions:
- KPI – 15,000 applications for credit consultations submitted on the internet resource nurbank.kz, derived from transitions from advertising materials about secured loans placed online.
- supplier's commission is paid as follows:
1) When achieving KPI 100%, the supplier is paid 100% of the cost of online advertising services.
2) When achieving KPI from 85% to 99%, the supplier is paid 85% of the cost of online advertising services.
3) When achieving KPI from 50% to 84%, the supplier is paid 40% of the cost of online advertising services.
4) If achieving less than KPI 50%, the cost of online advertising services is not paid.
Payment terms: monthly post-payment based on the services rendered for the reporting period (month) after signing the Act of Completed Works by both parties for that period.
Service cost recalculation based on the KPI performance results is conducted after completion of the entire advertising campaign period. If the supplier's service cost based on KPI performance results is less than the bank's paid service cost at the time of the final settlement, the supplier agrees to refund the difference between the amount paid by the bank and the recalculated sum per the payment conditions for achieving /KPI within 10 (ten) calendar days from signing the Act of Completed Works.
The following documents are required to participate in the tender:
Legal Documentation:
1) application for tender participation in the specified form as per Appendix 1 to this letter in Kazakh/Russian;
2) notarized copies of constitutive documents, certificates of registration/reregistration of a legal entity (Charter, VAT registration certificate);
3) notarized copy of the identity document of the authorized representative of the supplier;
4) power of attorney authorizing the person to participate in the Tender;
5) decision of the authorized body of the legal entity on the election (appointment) of the executive body (manager), notarized copy of the document.
Financial Documentation:
1) price proposals;
2) original certificate from the servicing bank confirming the applicant's banking details, absence of overdue liabilities to the bank;
3) copies of financial statements for one year certified by the legal entity’s seal;
4) original tax committee certificate from the supplier's registration location or an electronic statement on existing/non-existingtax debts;
5) copies of recommendations or reviews from entities/individual entrepreneurs that previously collaborated with the supplier, including evaluations and experience assessments of cooperation such as timeliness, completeness of obligations, and more (if available);
6) copies of corporate income tax declarations for 2 (two) years preceding the Tender. If losses are present in tax records for the preceding two years, the participant needs to justify the proposed product/service price (for goods/works/services subsequently subject to international business transactions);
7) confirmation of the agreement to settle payments through an account opened with JSC "Nurbank".
Potential Supplier bears all costs related to preparation and submission of their tender application, and the Bank and tender commission do not bear responsibility for these costs, irrespective of the nature of the tender's conduct and results.
JSC "Nurbank" reserves the right to cancel or postpone the tender, with written notification to potential suppliers who submitted tender applications, about the cancellation or postponement indicating a new date.
The potential supplier has the right to amend or withdraw their application until the final submission deadline of the tender applications.
The tender will take place with or without the presence of an authorized representative of the potential service supplier if they choose not to participate in the tender.
The final deadline for tender documentation submission is at 10:00 on "August 08," 2023. Documents should be submitted in a sealed envelope (with contact information on the envelope) to the Bank's office at 10 Abay Ave., Office 204, Almaty.
Tender Date: "August 10," 2023 at 14:30.
For inquiries regarding legal and financial documentation packages, contact Lakbayeva Asel: Tel. +7 (727) 250 00 00 ext. 5689, alakbayeva@nurbank.kz
For inquiries related to price proposals and other matters, contact Ankudinova Natalia Borisovna at: +7 (727) 2 599-710 ext. 5840, mobile +7 701 224 28 95, nankudinova@nurbank.kz