Almaty
Nurbank will continue its operations in the financial services market of Kazakhstan under a renewed logo. This was announced at the briefing by the Chairman of the Management Board of Nurbank, Nurmukhamed Bektemisov.
“A lot has changed in our bank over the past year. We are focused on the qualitative development of the bank. In this regard, a new strategy has been developed for Nurbank as a universal financial institution, as open to the market as possible. Our mission is to become a recognized leader in providing a full range of modern financial services to clients for the successful achievement of their goals. All our work today is aimed at implementing these plans. Our relationships with clients, investors, colleagues, and other organizations are based on trust and a culture of open communication. That is why the need arose to change the logo and slogan as the visual symbols of our bank,” noted Mr. Bektemisov.
The new Nurbank logo is concise and recognizable. It has all the necessary elements for self-identification and differentiation from other banks. It is a triangle and two colors, well known from previous advertising campaigns of the bank.
“We strive to be perceived as a reliable, modern, and professional bank. We move with the times and, preserving the best, demonstrate our openness, accessibility, and commitment,” emphasizes Mr. Bektemisov.
The logo change is, first and foremost, a reflection of the internal changes occurring within the bank. Striving to become an open market bank accessible to different categories of clients, Nurbank conveys the main message: it is always easy and simple to deal with us.
The idea for the new slogan was suggested by the bank's own clients. Currently, Nurbank emphasizes client orientation as one of the main business principles of its operations. Therefore, it is quite natural that the bank's management settled on a slogan that best reflects this attitude. The new slogan of the bank: “Nurbank. Exactly what you need.”
“All processes of change are aimed at one thing: further strengthening the position of Nurbank, its growth, and achieving the status of one of the leading financial institutions in Kazakhstan,” concluded Mr. Bektemisov.