Acquisition of Advertising Services

Acquisition of Advertising Services

Type of tender:
open
Date of event:
17.04.2025
Tender Start:
14:30
End of Trading:
16:30
City of Almaty, Abay Ave 10V
3rd floor, room 310
07.04.2025

Collection of Packages and Offers

Due Date:
2025-04-16
Time until:
10:00
Address:
office 204, 10V Abay Ave.

List of lots

Lot №1

Procurement of services for the placement of advertising and informational materials on the Internet for the business credit 'Business Oңay' in order to ensure requests for credit consultation on the web resource nurbank.kz at the following links:

/legal/credits/investment/

/kz/legal/credits/investment/

KPI: credit consultation requests formed by potential borrowers on the nurbank.kz web resource received from transitions from advertising and informational materials on business credit 'Business Oңay'.

KPI: number of requests

Period: May - December 2025 inclusive

Budget: 17,500,000 tenge, including agency fee subject to VAT if the supplier is a VAT payer

Geography: Republic of Kazakhstan

Target audience: entrepreneurs in need of funds for business development

Tools: search and contextual advertising in Google and Yandex, META

Requirements for potential service providers for tender admission

Mandatory Payment Terms

The supplier's commission is paid according to the following conditions:

1) Upon achieving 100% of KPI, the supplier is paid 100% of the cost of Internet advertising services.

2) Upon achieving KPI from 85% to 99%, the supplier is paid 85% of the cost of Internet advertising services.

3) Upon achieving KPI from 50% to 84%, the supplier is paid 40% of the cost of Internet advertising services.

4) If KPI achievement is below 50%, the cost of Internet advertising services is not paid.

Payment terms: monthly post-payment based on the actual services provided for the reporting period (month) after the Parties sign the Act of completed works (services rendered) for the reporting period.

The recalculation of service costs in case of KPI non-achievement occurs upon the conclusion of the advertising campaign placement period. If the supplier's service cost, considering the percentage gradation for KPI non-fulfillment, is less than the amount paid by the Bank at the time of final settlement, the supplier agrees to return the recalculated refund amount to the Bank within 10 (ten) calendar days from the signing of the Act of completed works (services rendered).

Tender Application Evaluation Criteria
  1. The cost per consultation application, considering the supplier's fee and VAT, or excluding VAT for non-VAT paying suppliers, obtained from an advertisement on the business loan for legal entities "Business Onay" placed on the Internet.
  2. The supplier must be a legal entity or an individual entrepreneur.
  3. The supplier must have professional competence and work experience, and possess the necessary financial, material, and labor resources to fulfill obligations according to the contract.
  4. The supplier must be solvent, not subject to liquidation, without any asset seizures, and its financial and economic activities should not be suspended following the legislation of the Republic of Kazakhstan.
  5. No claims from JSC "Nurbank" on previously concluded contracts.
  6. The supplier must be registered in the Republic of Kazakhstan.
  7. The supplier's consent to settle accounts under the Contract through a bank account opened in JSC "Nurbank".
  8. Positive experience in running advertising campaigns on the Internet, supported by letters of appreciation from organizations, or positive collaboration experience with JSC "Nurbank".
  9. Experience in placing advertising materials on the Internet with KPIs in the form of completed applications on the customer's internet resource for at least 3 years.
  10. The potential supplier bears all expenses related to the preparation and submission of their tender application, and JSC "Nurbank" and the tender commission are not responsible and bear no obligations regarding these expenses, irrespective of the nature of the tender's conduct and outcomes.
  11. Payment terms:

Monthly post-payment based on the services rendered for the reporting period (month) after signing the Act of Provided Services by both Parties for the reporting period.

Lot No. 2

Acquisition of services for placing advertising and informational materials on the Internet about money transfers to ensure target actions on the website nurbank.kz via links:

/person/transfers/

/kz/person/transfers/

KPI: target actions on the website nurbank.kz obtained from transitions from advertising and informational materials about money transfers placed on the Internet - clicks on the 'Learn more' button for any international money transfer and other buttons available in the international money transfers sections.

KPI: number of target actions

Period: May – December 2025 inclusive

Budget: 17,500,000 tenge, including agency fees with VAT, if the provider is a VAT payer

Geography: Republic of Kazakhstan

Target audience: 25+, women and men having relatives, friends, business partners, etc., in other countries

Tools: search and contextual advertising in Google and Yandex, META

Requirements for Potential Service Providers to Qualify for the Tender

Mandatory Payment Terms

The supplier's commission is paid as follows:

1) Upon achieving 100% KPI, the supplier is paid 100% of the internet advertising service cost.

2) Upon achieving KPI from 85% to 99%, the supplier is paid 85% of the internet advertising service cost.

3) Upon achieving KPI from 50% to 84%, the supplier is paid 40% of the internet advertising service cost.

4) If KPI is below 50%, the internet advertising service cost is not paid.

Payment terms: monthly post-payment based on the services provided for the reporting period (month) after the Parties sign the Act of services rendered for the reporting period.

The recalculation of service costs in the case of unmet KPIs is performed after the conclusion of the advertising campaign placement period. If the supplier's service cost, taking into account the percentage decrease for unmet KPIs, is lower than the amount already paid by the Bank at the time of final settlement, the supplier shall refund the recalculated amount to the Bank within 10 (ten) calendar days from the signing of the Act of services rendered.

Tender Application Evaluation Criteria
  1. The cost of one target action, including supplier's reward and VAT or excluding VAT for non-VAT-paying suppliers, derived from the transition from advertising and informational material on money transfers placed on the Internet.
  2. The supplier must be a legal entity or an individual entrepreneur.
  3. The supplier must possess professional competence and experience, and have the necessary financial, material, and human resources to fulfill obligations under the contract.
  4. The supplier must be solvent, not subject to liquidation, not have assets under arrest, and the supplier's financial and economic activities should not be suspended in accordance with the legislation of the Republic of Kazakhstan.
  5. Absence of claims from JSC "Nurbank" on previously concluded contracts.
  6. The supplier must be registered in the Republic of Kazakhstan.
  7. The supplier's consent to conduct settlements under the contract through a bank account opened with JSC "Nurbank".
  8. Positive experience conducting online advertising campaigns with thank-you letters from organizations or positive experience cooperating with JSC "Nurbank".
  9. Experience in placing advertising and informational materials on the Internet with KPIs in the form of completed applications on the customer's web resource for at least 3 years.
  10. The potential supplier bears all costs associated with preparing and submitting their tender application, and JSC "Nurbank" and the tender commission are not responsible and do not bear liabilities for these costs, regardless of the nature and results of the tender.
  11. Payment terms:

Monthly post-payment based on the services provided for the reporting period (month) after the parties sign the act of completed work (services) for the reporting period.

Required Document Package for Tender Participation

Legal Documentation

1) tender participation application in the prescribed form, according to Appendix 1 to this letter in Kazakh / Russian languages;

2) copies of founding documents, certificate of registration/re-registration of a legal entity (Charter, certificate of registration for value-added tax);

3) a copy of the document verifying the identity of the authorized person — the supplier's representative;

4) power of attorney from the supplier to the authorized person to participate in the Tender;

5) decision of the authorized body of the legal entity on the election (appointment) of the executive body (leader).

Financial Documentation

1) Price quotes;

2) Original certificate from the servicing bank confirming the applicant's bank account details, and absence of overdue liabilities to the bank;

3) Copies of financial statements for legal entities for one year, certified by the legal entity's seal;

4) Original certificate from the Tax Committee at the place of supplier registration or an electronic report on the existence/absence of tax payment liabilities;

5) Copies of recommendations and reviews from legal entities/individual entrepreneurs who previously collaborated with the supplier, containing assessments and characteristics of the cooperation experience including timeliness, completeness of obligations fulfillment and others (if available);

6) Copies of Corporate Income Tax Declarations for 2 (two) years preceding the Tender. In case of tax accounting losses for the previous two years, the participant must provide justification for the price of the proposed product/service (for purchases of goods/works/services that subsequently become the subject of an international business transaction);

7) Confirmation of consent to make settlements under the Contract through a bank account opened at JSC 'Nurbank'.

The Potential Supplier bears all costs associated with the preparation and submission of their tender application, and the Bank and the tender committee do not assume responsibility or liability for these costs, regardless of the nature of the tender process and its outcomes.

JSC 'Nurbank' reserves the right to cancel or postpone the tender by providing written notification to potential suppliers who have submitted tender applications, informing them of the cancellation or rescheduling of the tender with the new date indicated.

The potential supplier has the right to modify or withdraw their application before the final deadline for submission of tender applications.

The tender will be conducted with the participation of an authorized representative of the potential service provider or without if the authorized representative will not participate in the tender.

For inquiries regarding the formation of legal and financial documentation packages:

Morozov Vladimir

For inquiries related to price offers and other questions:

Ankudinova Natalia

+7 (727) 2500-000 ext. 5840, mob. +7 701 224 28 95

Application Satisfaction Criteria

Participants' Application

Media Plan Form